In its first investment outside North America, McKesson Ventures has invested £2.25 million ($2.92 million) in British start-up Unforgettable.org.
Unforgettable.org provides more than 1,000 simple solutions on its website to make dementia sufferers’ lives easier, as well as supporting their caregivers through advice and an online community. As a B-Corporation, the company donates 10 percent of its profits to charity.
The investment by McKesson Ventures will allow Unforgettable to develop new products and build a platform for international growth.
McKesson Ventures’s investment brings the total raised by Unforgettable to £3.8 million ($4.93 million). This is one of the first times a UK-based social business has secured investment from a mainstream international VC firm.
“There’s no question, Unforgettable is serving a rapidly growing unmet need in healthcare and in our society generally,” said McKesson Ventures SVP and Managing Director Tom Rodgers. “We see an opportunity to help the company scale and continue to advance care while enabling dementia patients to age at home and supporting them and their caregivers at each step of the journey. We also believe that over time McKesson may help enable an omnichannel experience for this underserved and critically important disease state.”
“We are on a mission to make simple, affordable solutions accessible to those affected by dementia on a global scale,” said James Ashwell, Unforgettable’s founder. “Our partnership with McKesson Ventures will allow us to deliver this faster.”