Women’s midlife care provider Midi Health recently announced the launch of its first supplement line, which features a variety of products aimed at promoting health and wellness in women from the ages of 35 to 65 by focusing on cognitive support, stress relief, metabolic health, and weight management. The product line currently includes three formulations: Daily Cortisol, Daily Fiber+, and Daily Brain Boost — all of which have been developed and informed using the data from the over 200,000 Midi patients that have previously used the company’s services.
Midi Health CEO and co-founder Joanna Strober describes the unique need for a midlife women’s supplement line, stating, “We know women in midlife are actively seeking ways to feel their best, but they’re often navigating a crowded and confusing supplement aisle that overpromises and underdelivers. Our new supplement line takes the guesswork out, providing high-quality formulas… to address the unique hormonal and physiological shifts women experience. These products help women feel strong, sharp, and like themselves again, with trustworthy guidance always available from Midi.”
Midi’s Chief Medical Officer Dr. Kathleen Jordan also expressed her excitement with the announcement, saying “We built this line in response to direct feedback from our patients and clinicians. Women told us they wanted something they could trust—not another gimmicky wellness trend, but real, clinically thoughtful support. These supplements are grounded in science and are part of our holistic approach to helping women feel their best now and far into the future.”
Founded in 2021 by Joanna Strober and Sharon Meers, Midi Health has worked hard to establish itself in the industry as the premier destination for midlife women to receive virtual care and health products. Most recently, Midi has forged partnerships with major health systems and insurance providers across all 50 states, reaffirming the company’s commitment to providing quality and readily-available care to women across the country. For more information on this story, view the company’s press release below.
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