The Hospitality Industry As a Model for Health Care Doesn’t Ring True
Online travel booking services are tremendously popular—they provide great deals, allow for easy booking, and share many reviews from fellow travelers. The simplicity of searching for healthcare providers the same way is appealing, as is the ability to request appointments online. But the healthcare industry is not as simple as the hospitality industry, posits Graham Gardner, MD, CEO of Kyruus. Clearly, patients need to be empowered with online healthcare resources and experiences. But there is a lot of debate about the best way to help patients...