Survey Says Moms Want In-Person Care With a Side of Digital Health

Digital health company Xealth announced a recent survey examining new mothers and their expectations for digital health in comparison with the healthcare services they received. The survey was conducted among over 1,000 new or expectant mothers, with 57 percent of them showing a more favorable opinion of digital health since the beginning of the pandemic.

The study also found that telehealth appointments have increased by 540 percent among respondents, although 83 percent still had in-person visits with their doctor. Price transparency matched least with patient expectations, followed by virtual monitoring/tracking tools, and electronic prescription refills.

Mike McSherry, CEO and co-founder of Xealth expressed his thoughts regarding the research, saying that it “signifies both the opportunity and work ahead in supplementing care delivery with digital resources in a way that meets or even exceeds patient needs.” He took the survey as big news, noting that “it is not enough to roll out point solutions – a clear digital health strategy is required to make these programs meaningful.” Digital health investment skyrocketed in the first half of 2021, raising more than during the entirety of 2020, with a record $14.7 billion.

The survey also found that nearly half of new moms were unable to name digital health companies, and that the number of survey respondents who were open to switching doctors if they didn’t offer effective digital health options doubled from 5.3 percent to 10.3 percent.

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