Lloyds Pharmacy has begun stocking products for people with dementia.
The store chain will sell seven items made by Unforgettable in 59 of its stores, with more Unforgettable products available on the Lloyds Pharmacy website. The items to be sold include a talking alarm clock that can record messages for up to six daily alarms, a clock that can display text such as “Now it’s Saturday morning,” and a “fiddle muff” to keep a person’s hands occupied and reduce repetitive behavior.
Lloyds will also sell a Family Guide to Dementia, which will help caretakers and their families understand dementia better.
About a million people in the UK will be living with dementia by 2025. “This partnership with Lloyds Pharmacy and Unforgettable to increase products on the high street that can help with some of these challenges is a significant step towards supporting carers and empowering people with dementia,” said Jeremy Hughes, chief executive of the Alzheimer’s Society.
James Ashwell, the founder of Unforgettable, cared for his mother with dementia for 10 years. In doing so, he realized there was a market for items that can help ease the daily challenges faced by dementia sufferers and their caretakers.
Unforgettable, a McKesson Ventures portfolio company, provides more than 1,000 simple solutions on its website to make dementia sufferers’ lives easier, as well as supporting their caregivers through advice and an online community. As a B-corporation, Unforgettable donates 10 percent of its profits to charity.
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