Evariant and Lehigh Valley Health Network to Present Webinar on Tips for Organization’s Instituting Customer Relationship Management (CRM)

Evariant announced on June 9th, 2016 that its Account Manager, Rachel Neely will be co-presenting a webinar titled “10 Things to Know When Starting Your CRM Journey.” The webinar will take place on Thursday, June 16th, and will be co-presented with Dan Lavelle, Marketing Manager and CRM Lead for Lehigh Valley Health Network.

The webinar will focus on Lehigh Valley Health Network and give an in-depth look at how it tackles strategy and technology from a CRM standpoint. Neely and Lavelle will showcase how Lehigh Valley Health Network has turned their marketing center into a source of revenue. They will provide real-world examples of this process, pointing to how partnering with other groups in the company—including strategy, physician outreach and population health—has enabled this transformation to take place.

Participants will be able to take away several valuable lessons from this in-depth webinar:

  • Level of need and preparedness for CRM
  • How to audit a company’s existing CRM, PRM, and Contact Center technologies
  • Transform marketing centers into revenue sources through restructuring and repositioning
  • Track return on investment (ROI) and overall performance of campaigns
  • Provide valuable insights and break down silos

Evariant, one of McKesson Ventures’ portfolio companies is the leading provider of a CRM platform based on a centralized healthcare data hub, analytics, and communications engine. It sees a future where healthcare organizations deliver precise, efficient care solutions both within and beyond organizations’ walls.

For more information on how to register for the webinar, read Evariant’s press release on BusinessWire.